Diesel Kick Ass Campaign

Today I cam across one of the best campaigns I have seen in a while and it comes from the brand renowned for the innovative and sometimes risqué Ad Campaigns....Diesel!!
Its advertising their sneaker range with a strapline that says "not made for running. Great for kicking asses"
I picked up the magazine about the campaign in their store in Nottingham.

   "Diesel is different. Diesel is stupid and stupid doesn't run from anything. Stupid likes to Kick Ass. Believe us kicking the ass of someone who deserves it is one of the unsung pleasures of life. It just feels so good."

As well as the ad campaign the magazine also teaches you the different styles of kicking someones ass as well as a "letter" to try and make ass kicking an olympic sport!
Such a brilliant ad campaign....well done Diesel!!!!